Marketing Professional | Digital Strategist

Marketing Professional | Digital Strategist | Consultant

With over 17 years of experience in designing and implementing successful media campaigns for a diverse range of clients, I am passionate about leveraging digital platforms to connect audiences with impactful events and initiatives. I have worked with esteemed clients such as Esther Productions, Inc, Ralph Nader, and BZB International, delivering tailored campaigns that drive results.

My expertise spans across various digital marketing strategies, including email marketing, online advertisement, press release distribution, and social media marketing. I have a proven track record of success in promoting events such as Adams Morgan Day and Anacostia Art Gallery and Boutique, showcasing my ability to reach diverse audiences and achieve objectives.

I am committed to driving success for my clients and am always seeking new opportunities to leverage my skills and expertise. Let's collaborate to elevate your brand and achieve your marketing goals. Connect with me to explore how we can work together to make a difference in the digital landscape.

https://msafrikaabney.weebly.com/consultant-services.html

Empowering Women

"Empowering a woman empowers next generations." - Author Unknown "Empower the Women, Develop the Nation!" - Author Unknown "We rise by lifting others." - Author Unknown "Feminism is the ability to choose what you want to do." - Nancy Reagan Empowering Women. Digital art created on canvas. Afrika Abney

Gentle Rain

Gentle Rain. Digital art created on canvas. September 28, 2024. Afrika Abney The season of Autumn 2024 commenced just six days ago, and on this rainy Saturday morning, I woke up from my restful sleep a couple of hours ago. The sound of raindrops tapping against the window provided a soothing backdrop as I prepared to embrace the day ahead. This weekend, I have dedicated my time to focusing on my branding and delving into the creation of my digital artwork, both of which are essential components of my creative journey. Have a creative weekend.

Teasing in professional environments

“Teasing in professional environments can often be a nuanced and complex interaction. While light-hearted banter among colleagues can foster camaraderie and enhance team dynamics, it is essential to navigate this territory with caution. The intent behind teasing should always be positive, aimed at building relationships rather than undermining or alienating individuals. When done appropriately, it can serve as a tool for breaking the ice, easing tension, and creating a more relaxed atmosphere conducive to collaboration and creativity. However, the line between playful teasing and inappropriate behavior can be thin, and what may be humorous to one person could be perceived as offensive or disrespectful to another. It is crucial for professionals to be aware of their colleagues' boundaries and cultural sensitivities. Understanding the context and the individuals involved is vital; what is acceptable in one team or organization may not be in another. Therefore, fostering an inclusiv...

Bold Color Mix

Bold Color Mix. Digital art created on canvas. September 27, 2024. Afrika Abney Bold Color Mix focuses on the interplay between red, yellow and purple. Red represents determination, while yellow represents optimism. Lastly, purple represents creativity. Each of these colors creates contrast. With the main color being red to focus on the importance and significance of determination to strive towards achieving purpose behind each designated goal.

MIDNIGHTROSE: A Reading Series of Poetry and Prose features Mr. Kenneth Carroll, Ms. Elizabeth Bruce and Ms.Sasa Aakil

“MidnightRose serves as a vibrant platform that highlights the diverse voices of multigenerational and multicultural writers from the Washington Metropolitan Region and beyond. This initiative is brought to life by Esther Productions Inc., in collaboration with The Institute for African American Writing and The Black Student Fund. The series aims to celebrate the literary talents within the community, showcasing a variety of poetic and prose works that reflect the rich tapestry of experiences and perspectives that define the region. Attendees of MidnightRose can expect to engage with a dynamic array of award-winning poets and authors, each bringing their unique narratives and artistic expressions to the forefront. The event not only serves as a performance space but also as a gathering that fosters dialogue and connection among writers and audiences alike. By immersing oneself in the powerful words and stories shared during the series, participants are invited to explore themes o...

Enthusiasm in Color

Enthusiasm in Color. Digital art created on canvas. September 21, 2024. Afrika Abney “Enthusiasm in Color is beautifully captured in the lively shades of red-orange and pink. These colors are not just visually striking; they embody a sense of energy and excitement that can invigorate the spirit. The red-orange hue, in particular, is a powerful representation of passion and drive, igniting a spark of motivation that encourages individuals to pursue their creative endeavors with fervor. It serves as a reminder of the dynamic force that enthusiasm can bring into our lives, pushing us to take action and embrace new challenges. On the other hand, enthusiasm for pink lies in its gentle yet uplifting nature. This color radiates a sense of warmth and joy, creating an inviting atmosphere that fosters happiness and positivity. Pink has a unique ability to evoke feelings of comfort and connection, making it an ideal representation of the softer side of enthusiasm. It encourages a sense of communi...

Abstract brushstrokes of nature

Abstract brushstrokes of nature. Digital art created on canvas. September 29, 2024. Afrika Abney

Awareness Revolution

Awareness Revolution. Digital art created on canvas. September 25, 2024. Afrika Abney “The significant societal transformations that have emerged in response to issues of racism and discrimination, particularly concerning the Black community. This awareness serves as a catalyst for discussions surrounding systemic inequalities and the historical context that has shaped the experiences of Black individuals in the nation’s capital. By fostering a deeper understanding of these societal changes, the movement aims to address the persistent challenges faced by marginalized groups and promote a more equitable society. In recent years, Washington, D.C., has witnessed a growing consciousness regarding the impact of racism and discrimination on the Black population. This heightened awareness has prompted various initiatives and movements aimed at dismantling systemic barriers and advocating for social justice. As communities come together to confront these issues, there is a collective effort to...

Rain Tones

Rain Tones. Digital art created on canvas. September 16, 2024. Afrika Abney “The colors of rain, while often perceived as simply colorless, actually encompass a spectrum of grays, from the palest dove gray to a steely, almost charcoal hue. This subtle palette is dictated by the light interacting with the water droplets and the surrounding atmosphere. And speaking of rain, the forecast for this week is decidedly wet. Painting the landscape in shades of gray, from the soft mist of a drizzle to the heavier, more dramatic washes of a downpour. It's a reminder that even in the absence of vibrant hues, there's an inherent beauty in the simplicity of rain's muted tones.”

Green Essence

“Green is a color that resonates deeply with themes of prosperity and accomplishment. It represents not only the physical aspects of growth and renewal but also the emotional and spiritual vitality that comes from achieving goals. The presence of this color can serve as an inspiring reminder of the fruitful results that often follow diligent work and unwavering dedication.” I have successfully cultivated a portfolio of artwork sales to prestigious clients, including Esther Productions, Inc., which has allowed me to forge robust relationships grounded in trust and the delivery of high-quality work. My overarching goal is to produce artwork that captivates and engages diverse audiences, while simultaneously fostering enduring connections within the art community. This commitment to excellence not only enhances my reputation but also contributes to a vibrant artistic dialogue. With a solid history of building a dedicated client base, I have consistently generated repeat business and...

Ms. Afrika Abney - Consultant Branding Blog

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